Art direction, logo design, hand lettering, identity and landing page design.
Lake Flat Roses is a boutique startup with big ideas. They currently offer floral design for weddings as well as nature inspired residential and corporate installations with plans to add one-of-a-kind and signature items as the product line unfolds.
The combination of the hand lettering and the blue rose image communicates to consumers the unique elegance of the brand. The blue rose will be the signature image used across packaging, signage, signature items and advertising.
Exterior signage concept